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What is digital marketing?

Digital marketing involves marketing to consumers through any number of digital channels.

Digital Marketingat its most basic level, is advertising distributed via digital channels like as search engines, websites, social media, email, and mobile apps. 
Digital Marketing is the process of organisations endorsing goods, services, and brands via the use of various online media platforms. 
Consumers rely largely on digital tools to conduct product research. 
According to Think with Google marketing insights, 48 percent of customers start their searches on search engines, while 33 percent go to brand websites and 26 percent go to mobile apps.

While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of Digital Marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.

Common problems that digital marketing can solve
Digital is required to enhance your marketing efforts. 
Digital Marketing may assist you in getting to know your target audience, learning critical facts about them, and providing analytics that will provide credibility to your marketing team.

  • Problem: don’t know enough about my target audience to get started. 
It takes time to get to know your audience, and while your marketing team may have created audience profiles that might be useful, customers who spend time online may not behave the way you’d anticipate. 
You’ll need to test various wording with different audiences, bearing in mind that different descriptions will appeal to different consumers at different stages of the purchasing process. 
When you pay attention to your audience, you’ll develop credibility that will help you stand out from the crowd.
  • Problem: I haven’t optimized my channels for SEO. Regardless of your position in the marketing process, it’s important to have an understanding of SEO best practices. In addition to improving search engine ranking, SEO can reinforce and support your campaign testing and optimization to ensure you’re delivering high quality, valuable content that your potential customers want. 
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